Some things begin with a single, unforgettable moment. For us, it was the scent of aged sandalwood drifting through a small artisan workshop in Grasse, France — a fragrance so quiet and so complete that it stopped everything. That moment planted a seed.
Founded in 2018 by childhood friends and lifelong fragrance enthusiasts Mia Kovač and Daniel Ehrhardt, our boutique began not as a business plan, but as a personal obsession. Mia, a trained interior designer with a sensitivity to atmosphere and mood, and Daniel, a former buyer with years of experience navigating European niche markets, shared one frustration: the world's most extraordinary perfumes were nearly impossible to find unless you already knew where to look.
So they started looking — together.
What began as weekend trips to independent perfumers across Vienna, Paris, and Milan slowly became a carefully curated collection, shared first with friends, then through a small online shop, and eventually through their first physical boutique, which opened in the autumn of 2021. Word spread quietly, the way good things do.
Today, our boutique carries over 200 fragrances from more than 40 independent and heritage houses around the world. We have grown, but our approach has not changed. Every bottle on our shelves has been personally evaluated, worn, and chosen — not because of a brand's prestige or a fragrance's price point, but because it moved us. Because it told a story worth telling.
We are still searching, still discovering, and still stopped occasionally by something beautiful we had not expected to find.
